To increase awareness of the Winter Wonderland event at EventCity.
A 4 week campaign on the Spectacular Screens, targeting all visitors to both the Trafford Centre and vehicles driving through Trafford Park – Aim was to raise awareness of the event by targeting visitors in the catchment area to intu Trafford Centre and thus Event City.
Received feedback that a lot of people did not know about the event until they drove through Trafford Park and past the spectacular signs. The campaign was a success, resulting in more pre – paid ticket sales as well as more walk ins through the door. The Spectacular Signage situated around intu Trafford Centre are the way forward for companies
like ourselves who need to raise awareness of events held at EventCity.