intu Trafford Centre

intu Trafford Centre

Primary Info

As the premier shopping destination in the North West, intu Trafford Centre, at the heart of TRAFFORDCITY attracts over 31 million visitors every year. Totalling 118,776 square metres of retail space, the so-called ‘Peoples palace’ is home to 280 stores, bars and restaurants including Selfridges, John Lewis, Debenhams and M&S. 

The centerpiece of our product range at intu Trafford Centre is Europe’s largest audio capable indoor digital display, which is located (rather harmoniously) in Europe’s largest food court. The construction of Barton Square cemented the mall's reputation as a peerless homewares destination.

intu Trafford Centre is the perfect environment to reach a wealthy, conscientious audience who can easily act upon purchase prompts.

For a comprehensive list of retailers and facilities, visit: intu.co.uk/traffordcentre

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intu Trafford Centre

As the premier shopping destination in the North West, intu Trafford Centre, at the heart of TRAFFORDCITY attracts over 31 million

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Demographics

CACI demographic passenger profile
Affluent Achievers 25% 22.5% UK Average
Rising Prosperity 8% 9.1% UK Average
Comfortable Communities 21% 27.3% UK Average
Financially Stretched 22% 22.5% UK Average
Urban Adversity 24% 17.7% UK Average

Case Studies

Landscape Digital | 13/02/17 – 27/02/17 | intu Trafford Centre
JD Sports
Challenge At JD Sports we were looking at the best opportunity to ensure visibility to the audience coming into intu Trafford Centre, as well as TRAFFORDCITY, Driving awareness and presented our latest and greatest product offering.
Solution A continuous campaign throughout the year for varied campaigns at set dates, advertising on the Spectacular Digital Panels at intu Trafford Centre.
Result The advertising at intu Trafford Centre has contributed to the success of the JD store here at intu Trafford Centre. The sites enabled us to be visually dominant, driving awareness and footfall into store.
Landscape Digital | 22/05/2017 - 05/06/2017 | intu Trafford Centre
FGX Europe
Challenge To promote FGX Europe's key sunglasses brand within Boots by being in proximity to their key stores.
Solution Utilising tactically selected new large format digital screens at Point Of Sale, with tight proximity to a key Boots store at intu Trafford Centre.
Result Sales at the stores with the proximity advertising saw a larger uplift than those without the advertising.