At Northumbria Water we were looking at the best opportunity to complement our existing advertising portfolio and were looking to promote our public awareness campaign regarding healthy drains in the North East. We were looking to engage with a high volume audience and specifically target families with young children.
A 4 week campaign on intu Metrocentre’s Back lit 96 sheet advertising panel during the Christmas build up.
The advertising at intu Metrocentre contributed to the success of our awareness campaign. Perfect Fit Media’s advertising has provided us with a cost effective tool allowing us to engage with a local family audience and increase awareness throughout the region.